Emotional analysis is an approach to natural language processing (NLP) that identifies and categorises emotions or sentiments within text, images, or videos. This powerful technique allows marketers to gain valuable insights into their audience’s feelings and opinions, helping them make data-driven decisions and create more effective campaigns.

By analysing user-generated content, such as social media posts, product reviews, or online comments, emotionalt analysis can reveal how your audience feels about your brand, products, services, or even your competitors. Armed with this knowledge, you can tailor your marketing strategies and messaging to better resonate with your target audience, drive engagement, and ultimately achieve your marketing goals.

While classic sentiment analysis focuses on basic emotions like angry, happy, or sad, and urgency levels (urgent or not urgent), emotional analytics delves deeper into the complex range of human emotions. Emotional analytics encompasses a broader spectrum of feelings, such as excitement, surprise, disappointment, and many more, providing a more nuanced understanding of the audience.

Emotional Analysis


Sentiment Analysis

This enriched perspective allows businesses and marketers to create more engaging and emotionally resonant content that genuinely connects with their target audience. By considering the full spectrum of emotions, you can tap into your audience’s core motivations and preferences, driving higher levels of engagement, brand loyalty, and overall marketing success.

To illustrate the differences between classic sentiment analysis and emotional analytics, consider two sample Tweets discussing a brand:

Classic sentiment analysis would categorise the first tweet as positive and the second as negative. However, emotional analytics would provide a more detailed breakdown, identifying emotions such as excitement, satisfaction, frustration, and disappointment.

By comparing these two approaches, it’s clear that emotional analytics offers a more comprehensive and actionable understanding of the audience, enabling marketers to fine-tune their strategies and messaging for maximum impact.

Pulse’s predictive emotional analysis feature uses cutting-edge AI algorithms to analyse text, images, and videos, detecting and categorising a wide range of emotions. By training the AI model on vast amounts of data, the platform continually improves its ability to accurately identify and interpret emotional signals within content.

By inputting your marketing materials into the Pulse platform, you can receive real-time insights into the emotions your content is likely to evoke, allowing you to optimise and refine your messaging for maximum emotional impact.

Pulse’s emotional analysis capabilities extend beyond text, providing insights into the emotions evoked by images and videos. By analysing visual elements such as colours, shapes, and facial expressions, the platform can determine the emotions associated with your multimedia content.

This comprehensive approach enables marketers to optimise their visual assets, ensuring that images and videos effectively convey the desired emotional message and drive audience engagement.

Get in touch

Register your interest to become one of the first 50 members of Pulse.